Welcome, Penhaligon's AlUla

A new scent for those seeking serenity and sanctuary. Ah, Penhaligon's AlUla. The vanilla winds whisper like A-lU-la-by. Born of sand and drenched in sky, an oasis appeared before us.

A story of date palms swaying in a harvest wind, bringing with it the scent of citrus and fig. Plum and spice. Incense and saffron. A history steeped in spice markets and spirituality. Tales of creativity and community spun into a cultural tapestry.

Sanctuary at last, for those that travel the incense road.


The Notes

Warm plum, ripened in the vaporous heat, meets a mirage of patchouli tinged with turmeric. Cardamom caves its way in stone, spice and saffron sweep across the desert.


A Traveller’s Companion

A monolith of scent made miniature, but no less mesmerising. Penhaligon's AlUla arrives with more treasures in tow, a pocket-sized paradise for one's travels.


Carve Their Name

A gift from afar for noses seeking a spot of adventure. Present them with Penhaligon's AlUla. Engrave their name or personalise their scent with leather sleeves in bold hues, golden monograms and delightful charms.


Reuse & Make New

Follow your nose to a brighter future with Penhaligon’s Fine Refills Service. Simply, bring your empty bottle to select stores for a fresh top up.


An Exploration of The Incense Road

Take one’s nose on an olfactive expedition with the decadent ingredients found within the Trade Routes collection – now featuring the new eau de parfum, Penhaligon’s AlUla .



So this is love. A mysterious perfume heady with rose, grapefruit and spice.



Damascena rose, patchouli and saffron perfume this ancient, sensual city.



A mirage of plum and patchouli offer an oasis amid a saffron desert. Explore the Incense Road...


Further Reading

Ah, Halfeti – the jewel in Turkey’s crown. With its wonderful mix of Byzantine, Armenian, Egyptian and Ottoman heritage. And a town well-versed in trading with the world, too. Spices and so...

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It goes without saying that we are partial to a good cup of tea here at Penhaligon’s. But where did the British obsession with tea begin? We invited the founder of the Rare Tea Company, Henrietta Love...

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Just as wild animals mark their territory, a person’s fragrance extends the personal space they inhabit. Indeed, perfumes smell different depending on the wearer, so one must choose a fragrance tha...

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It’s been a few years since the esteemed Portraits family took permanent residence in Penhaligon’s stores around the world. The ever-growing Portraits fragrance collection continues to offer something...

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Have you ever paused to take in the scent of a fresh rose and felt instantly uplifted? This is no mere coincidence. Floral scents are scientifically proven to make one feel happier. A fragrance ca...

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An intoxicating smell as one enters. Unrivalled care and attention from fragrance experts. Every one of our boutiques has its hallmarks, but there is nothing more distinctly Penhaligon’s than our icon...

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Back in William’s day, any self-respecting London dandy could be found bouncing around between Jermyn Street and St. James's Street. Here, a gentleman’s every tailoring and grooming need could be tend...

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London’s Most Romantic Spots: Approved by Penhaligon’s Faint heart never won fair lady (or fair gentleman). This Valentine’s Day, it’s time to buck up your ideas and take your sweetheart on an outi...

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What a crying shame it would be to omit the telling of a tale such as this. A tale of the Prince of Perfumery. Call him William Penhaligon. He embarked on aplethora ofperegrinations. Some involved the...

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Penhaligon's is proud to introduce THE FAVOURITE The stage is set, the setting is Blenheim. The story concerns the mother of this majestic Palace. Her scent fills the Royal Quarters as gol...

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