Cookie policy

Information about our use of cookies

This website (‘our site’) is operated by Penhaligon’s Limited (‘we’, ‘us’, ‘our’).

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.

This policy explains the way in which cookies are used on our site. Please ensure you have read and understood this policy before continuing to use our site. By continuing to browse our site, you are agreeing to our use of cookies. If you have any questions about our use of cookies, you can contact us at [email protected].

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device. They are widely used in order to make websites work, and to work more efficiently, as well as to provide information to the owners of the website (and any third parties they work with) and to manage elements of their business. Without certain cookies, some areas and functionalities of a website will not work (e.g. user logins or shopping bags).

If you would like to find out more about cookies please visit, which explains how cookies work and how you can manage their use.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our site, the pages you have visited and the links you have followed. This information is used by websites to make advertising displayed on it more relevant to your interests.
  • Google Analytics.  For more information please refer to Google Analytics cookies, and here for an overview of privacy at Google.


Our William Penhaligon's Birthday Party event is provided in conjunction with our third party provider, Bambuser. In connection with this, we would like to set optional analytics cookies to allow Bambuser to monitor and measure the usage of the livestream solution.

You can find out more about the relevant analytics cookies and the purposes for which Bambuser use them in the table below:


Cookie Title and

Cookie Name


More information

Analytics Cookie




A unique identifier for a session in which a Bambuser show was watched. This cookie is used by Bambuser in tracking to attribute statistics to a single session. Not required for Purchase Tracking to work!

This cookie expires after 30 minutes.

Analytics Cookie




A unique identifier for a Bambuser show. This cookie is used by Bambuser to attribute statistics to a single show. This also - similar to source/medium in Google Analytics - enables attribution of purchases (that do not occur within the embedded stream) towards the show.

This cookie expires after 30 days.

Analytics Cookie


_ bamls_cuid


A unique identifier for the user. This cookie is used by Bambuser as a common denominator for all tracking performed by Bambuser to easily enable reporting and dashboards per customer.

This cookie will expire after 1 year

Analytics Cookie



A unique identifier for a user. This cookie is used by Bambuser to attribute Bambuser statistics to a single site user.

This cookie will expire after 1 year

How can I change my cookie settings?

You can change your cookie preferences on our site at any time by clicking the ‘C’ icon in the bottom left hand corner. You can then adjust the available sliders to ‘On’ of ‘Off’, then clicking ‘Save and close’. You may need to refresh your page for your settings to take effect. Using this tool will set a cookie on your device to remember your preferences.

Alternatively, you can block or disable cookies by following the steps below.


You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You can also delete cookies by selecting the appropriate option in your browser settings.

If you use different computers/mobile devices in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you would like to disable "third party" cookies you can turn them off by going to the third party's website and getting them to generate a one time "no thanks" cookie that will stop any further cookies being written to your machine.

To opt out of being tracked by Google Analytics on all websites please visit: To opt out of being tracked by Google Analytics across all websites visit.

Except for essential cookies and the cookies from Bambuser, all cookies will expire after 1 year.


Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

In particular:

Social Buttons: If you take the opportunity to share content from our site through our social buttons (e.g. Facebook, Twitter  etc.), you should be aware that these sites are likely to collect information about what you are doing. We have no control over this. We suggest that you check the privacy policies (if any) of such third party websites for more information about their use of your information and/or how to opt out or delete such information.

External Web Services: We cannot prevent external web services (e.g. YouTube, Instagram etc.) from collecting information and data on your use of such content. Even if you are not logged in they may still gather anonymous information about your use of content on our site. We suggest you check their privacy policy for further information about their use of your information and/or how to opt out or delete such information.