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Welcome, Penhaligon's AlUla

A new scent for those seeking serenity and sanctuary. Ah, Penhaligon's AlUla. The vanilla winds whisper like A-lU-la-by. Born of sand and drenched in sky, an oasis appeared before us.

A story of date palms swaying in a harvest wind, bringing with it the scent of citrus and fig. Plum and spice. Incense and saffron. A history steeped in spice markets and spirituality. Tales of creativity and community spun into a cultural tapestry.

Sanctuary at last, for those that travel the incense road.


The Notes

Warm plum, ripened in the vaporous heat, meets a mirage of patchouli tinged with turmeric. Cardamom caves its way in stone, spice and saffron sweep across the desert.


A Traveller’s Companion

A monolith of scent made miniature, but no less mesmerising. Penhaligon's AlUla arrives with more treasures in tow, a pocket-sized paradise for one's travels.


Carve Their Name

A gift from afar for noses seeking a spot of adventure. Present them with Penhaligon's AlUla. Engrave their name or personalise their scent with leather sleeves in bold hues, golden monograms and delightful charms.


Reuse & Make New

Follow your nose to a brighter future with Penhaligon’s Fine Refills Service. Simply, bring your empty bottle to select stores for a fresh top up.


An Exploration of The Incense Road

Take one’s nose on an olfactive expedition with the decadent ingredients found within the Trade Routes collection – now featuring the new eau de parfum, Penhaligon’s AlUla .



Damascena rose, patchouli and saffron perfume this ancient, sensual city.



A mirage of plum and patchouli offer an oasis amid a saffron desert. Explore the Incense Road...


Further Reading

STROLLIN' DOWN SAVILE ROW Anniversaries certainly do come around like buses or, more appropriately, Rolls-Royces when one is stood on the corner of Savile Row, Mayfair. A street steeped in hist...

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CARE FOR A TIPPLE? Far be it from us to lecture, but this much we know to be true: the ties they are a-changing. Being a very British brand we thought we could step in with some very Briti...

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Ah, Halfeti – the jewel in Turkey’s crown. With its wonderful mix of Byzantine, Armenian, Egyptian and Ottoman heritage. And a town well-versed in trading with the world, too. Spices an...

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Back in William’s day, any self-respecting London dandy could be found bouncing around between Jermyn Street and St. James's Street. Here, a gentleman’s every tailoring and grooming need could be tend...

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An intoxicating smell as one enters. Unrivalled care and attention from fragrance experts. Every one of our boutiques has its hallmarks, but there is nothing more distinctly Penhaligon’s than our icon...

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Have you ever paused to take in the scent of a fresh rose and felt instantly uplifted? This is no mere coincidence. Floral scents are scientifically proven to make one feel happier. A fragrance ca...

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It’s been a few years since the esteemed Portraits family took permanent residence in Penhaligon’s stores around the world. The ever-growing Portraits fragrance collection continues to offer something...

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Just as wild animals mark their territory, a person’s fragrance extends the personal space they inhabit. Indeed, perfumes smell different depending on the wearer, so one must choose a fragrance tha...

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Many a work of art is greater than the sum of its parts. A painting, with its carefully composed shades, hues and textures. A piece of music, with floaty highs, sinewy middles and deep basses, coming ...

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1. Londoners are not typically known as the romantics of the world. Did you know that St Valentine’s Day was the invention of a Londoner, Geoffrey Chaucer in 1343. The 14th February or Saint V...

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