The creation of Tralala began before I started at Penhaligon’s and was the vision of my predecessor; Emily Maben. My knowledge of Meadham Kirchhoff before I took over was non-existent so for me the last year has been a process of learning and understanding their world in terms of the perfume.
There are many fragrances “designed” by fashion houses, effectively parts of a merchandising machine which exist to diffuse the brand as much as to deliver an olfactory interpretation of the aesthetic. With Tralala, we always sought to make that interpretation with integrity, in keeping with how we do things at Penhaligon’s and with Ben and Ed’s visual language.
It's no coincidence that our oldest and perhaps most individual perfume; Hammam Bouquet; is Ben and Ed’s favourite. The choice illustrates their innate understanding of what Penhaligon's is; that unique hybrid of heritage and individuality, exciting sensory experiences having their roots in the past. This understanding was and remains the root of this collaboration.
unlike anything else yet reminiscent of so much
As with many things, a meeting of minds sparked an idea, the concept of a fragrance inspired by their particular world. A world of the whimsical and nostalgic, filtered through modern eyes.
Probably over a cup of tea and a piece of cake (although I have no proof) Emily asked Ben and Ed if they would act as inspiration, or muses, for a new Penhaligon's perfume.
They would allow our perfumer, Bertrand Duchaufour, access to them and their studio, to work his magic and interpret the inspiration he found into an olfactory language.
As had been said before, perfume can be a medium of expression, a means of creating emotion beyond what's communicable in any other way, an extra dimension. By working with Meadham Kirchhoff, we feel that we've managed to transmute their world into fragrance.
Ed has mentioned that he loves the idea of fragrance dominating a space, of it announcing someone's imminent arrival and lingering when they leave, like the sense of warmth and impression on your eyes after the sun hits them. Tralala is that sense made manifest, apply it and experience, be transported somewhere long gone, or perhaps undiscovered, or half forgotten.
But in the end, it smells amazing; unlike anything else yet reminiscent of so much. Enjoy the future memories.
Head of Global marketing, Penhaligon's
A world of the whimsical and nostalgic, filtered through modern eyes