#ScentMemories - Alex Lee

  • Posted on 14th March 2017 by Guest - Alex

  • Born in California, Alex was fascinated by scents as a child, chasing girls on the playground to smell their deliciously shampooed hair. Progressively, he developed a passion for fragrances and began to collect perfume bottles. During his studies for a career in medicine, Alex realized that the evocative nature of perfume served as a form of emotional medicine. In 2008, he was admitted in the Grasse Institute of Perfumery.
    In 2013, Alex was the winner of the young perfumer competition "The Scent of Esxence - 5 Years of Excellence"

    When I decided to pursue perfumery in France, I knew I had to speak French. I left California and started my journey by learning the language in Lyon.
    I remember taking the Lyonnais subway to return to my host family after a day of classes. Sitting across from me, I saw a woman who seemed to have a bad day. I did not want to be rude, but I felt compelled to engage her and I offered her a sample of Guerlain’s Shalimar. She sprayed the perfume on the top of her hand and smelled it. The most amazing thing happened: she smiled! During the entire trip, she held her hand close to her nose. On her face, you could almost see a war between the joy and trouble take place. As she got off at her stop, the woman flashed me a smile and whispered, “Thank you, thank you very much.”
    My childhood dream was to become a doctor to help others. This fragrant memory and others remind me that a perfume has a psychological power to bring out joy, confidence, energy, and intense emotions – the best out of a person. I am satisfied knowing that perfumery could allow me to heal people but in another way.

    • Comments
    • Comment
    • by Jill
    • I'm sure it's a beautiful store as all Penhaligon's boutiques are but not the first standalone in America. There have been shops on Madison Ave and Rodeo Drive. Good luck with the Fifth Ave shop!
    • Looks Amazing
    • by Chris Iocca
    • Congratulations, your store looks and smells wonderful. Well done
    • Thank you, glad you like it!
      by Penhaligon's customer services
    • Good News
    • by Patrick Cullen
    • Happy to hear about the store
    • Exciting News. Perfect Location.
    • by anonymous
    • Long may Penhaligon's wave!
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