Savoy Steam - The Brand Story

  • Posted on 30th March 2017 by Louise Rosen

  • It was once upon a time.
    Not Quite such a very long time ago.
    About 146 years.
    William was a barber.
    Penhaligon was his name.
    He had left behind his Cornish sea, taken a train and before long was hanging the sign with his name above the new barber’s shop on Jermyn Street.
    The street was popular amongst gentlemen’s tailor’s and William was trimming beards within sight of Gieves & Hawkes and the clip-clop of horse hooves.
    (Terribly convenient, Jermyn Street in Mayfair was on the way to one’s Club as one left The House.*)
    But what moved him the most were the infusions.
    The London and Provincial Turkish Bath Co. was modern, most exotic.
    And in the very same building.
    You see as he whistled and lathered and made polite conversation, the vapours from the esteemed building downstairs slid under the door.
    Day after day they inspired and relaxed him.
    They became a part of his existence until this inspiration spilled into something that still
    TODAY brings us joy….

    *Houses of Parliament
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