Penhaligon’s x Ayumi Togashi

  • Posted on 27th February 2017 by Marketing Team

  • Since graduating from the Studio Berçot, in 2003, Japanese-born artist Ayumi Togashi has created prints and illustrations for luxury fashion and perfume houses. We sat down with the Paris-based illustrator, to discuss her artistic journey and influences for the Portraits family.

    1. When did you know you wanted to become an artist?

    Ever since I was little I have always enjoyed drawing women. It was when I came to France to study fashion I realised just how much I loved to draw.

    My experiences developed in luxurious fashion company such as Chloé, Sonia Rykiel, Pacorabanne,etc for embroidery, printing and illustration.

    Quickly I joined my agent, Kajsa (Agent&Artist)
    who I knew from being a student. Kajsa quickly became a good adviser and partner.

    Today my work applies in a range of fields such as mode, packaging, books, short movie, textiles. All these fantastic experiences allow me to continue learning along the way.

    2. What inspires you/what were your earliest influences?
    I’ve been always fascinated by attitude and clothes in the street. 
    3. Describe your style.
    Childish. unfinished. suggestive.
    4. Can you tell us a little about your creative process? How does an idea turn into an illustration – and how long does it take?
    Given a subject I develop inspirations and imaginations during walking down on the street. The briefings and hints are everywhere. I like sketching at the coffee terrasse. A first sketch is sometimes enough, sometimes reworked.

    5. When did you first discover Penhaligon’s.

    I discovered Penhaligon's walking in Paris. I was drawn to the traditional Britishness of the bottles. 

    6. Do you have a favourite Penhaligon’s fragrance?
    All of them are classic and elegant. Luna is my favourite.
    7. What inspiration did you take from the characters?
    Mostly english traditional high society family.
    8. What’s your favourite character/fragrance?
    Lord George, his fragrance really matching his personality.
    9. If you could be one of the Portraits characters, who would you be
    The Duke, because it’s seductive.

    To see more of Ayumi’s illustrations visit
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