THE RETRO RETURNS
A NEW GENERATION HAS GROWN ENAMOURED WITH CLASSICS. NAVY BLAZERS AND CABLE-KNIT SWEATERS, JFK JR. AND 'THE TALENDED MR. RIPLEY'.
Published 520 days ago
15 min read
Now, Gen Z has focused its glare on ideas of affluent dressing, posting images and videos on social media of what is being dubbed the “old money aesthetic”: cable-knit sweaters tossed over polos, oxford shirts, navy blazers, and the like. Images of Carolyn Bessette and JFK Jr., The Talented Mr. Ripley’s Dickie Greenleaf, and vintage Ralph Lauren and J.Crew advertisements abound. On Instagram alone, the hashtag #OldMoney has nearly a million posts and #OldMoneyAesthetic has around 360,000.
TIMELESS BRILLIANCE
(IF WE DO SAY SO OURSELVES)
“It’s interesting to see younger generations fetishize these things,” says Zach Weiss, a writer who is himself a bit of an old money aesthetics practitioner. “At some point you think you discovered it, which I’m sure I did at that age.” Weiss recalls first being transfixed by the look in high school, where he played tennis, and sought an alternative to the go-to court uniform at the time: ratty T-shirts and garish Nike gear. After some research, he stumbled upon the sport’s more refined sartorial tradition, discovering tennis whites, Lacoste polos, and the like, which, in turn helped him develop his personal style. Today, Weiss often dresses like a dapper Great Gatsby character, an anachronism so distinct that, last year, when he sported a white blazer, banker-striped shirt, and yellow tie to the US Open, he pulled attention from the couple making out one row behind him: Timothée Chalamet and Kylie Jenner.
CLASSICS NEVER GO OUT OF FASHION
The British Tales collection holds some of our oldest fragrances celebrating the stories with which our heritage is decorated. Have a nose around and turn the perfumed pages.
A FRAGRANT TIMELINE
Delve into the archives and discover original scents that date back as far as 1872, and many more inspired by our rich and varied past.
