L'Artisan Parfumeur and Penhaligon’s are two niche fragrance houses. Founded in 1870, Penhaligon’s is an iconic global perfume brand with incredible British heritage. We strive to create original scents for the discerning eccentrics of today.
L’Artisan Parfumeur was founded in Paris in 1976 by perfumer-chemist Jean Laporte and was one of the first of a movement of exclusive niche fragrance houses inspired by nature and a desire to do things a little differently.
Together, we are an international company with our head offices in London, New York City and Paris. We have stores across the world (UK, France, Asia, USA). We are part of the Puig, the global player in the world of Fashion and Fragrance.
Our remarkable growth has everything to do with our team of talented people. Our people are empowered to take ownership and every person contributes to the success of our business. We are passionate entrepreneurs at heart, curious and fearless in our ever-evolving adventures.
We are experiencing exceptional growth and an exciting new opportunity has arisen at Penhaligon’s and L’Artisan Parfumeur, who are looking to hire a Digital Marketing Manager to join their growing digital marketing team in central London.
Purpose of Role
The core objective of the Digital Marketing Manager is to drive performance efficiencies across all of our online touchpoints: website (desktop, mobile and tablet), owned and paid social channels, paid search, natural search, display, affiliates and eCRM.
Creation and managing of the ongoing ‘test & learn’ plan for all digital activity
Close working relationship with content managers, social media team and trading manager to feed back all learning and refinements into BAU
Optimising customer experience across key platforms
Analysing conversion, online behaviour and reporting back on website analytics
Managing the performance of agency's on-going PPC, Affiliate, SEO and Display campaigns
Managing the performance of agency's on-going eCRM and CRO campaigns
Managing the performance of owned social media, managed in-house
Setting achievable goals including increasing click-thru and conversion rates and decreasing cost per acquisition
Analysing web traffic and increasing the visibility of the website
Managing the split-testing programme
Proactively identify opportunities for improving performance through market insight, monitoring industry trends
Understand competitors’ activity and all other variables and insights in the market to reach maximum effectiveness
Ensure return on investment of all marketing and digital activities by accurate measurement (beyond last-touch) and analysis and take actions accordingly
Management of the performance elements of digital marketing budget
Liaison with Retail and Omni-Channel teams to ensure that opportunities for data-collection in-store are maximised, accurate and timely
Desired Skills and Experience
Proven track record of working in-house for e-commerce retail websites
Significant experience in eCommerce / merchandising management
Basic knowledge of SEO
Proven record of managing performance / media agencies
Ability to assess customer traffic and behaviour, and improve the user experience
Experience with Email Service Provider platforms and Content Management Systems
Proficient in Google Analytics
Experience of DoubleClick Campaign Manager, and Google Tag Manager, advantageous
Experience of Optimizely and HotJar
Extremely data driven, analytical and commercially aware
Efficient and methodical
Solutions focused with a value-add approach
A friendly, gregarious personality and thirst for knowledge
If you want to be part of the iconoclastic fragrance houses in the world, please apply with your CV and Cover Letter to firstname.lastname@example.org including ‘Digital Marketing Manager’ in the subject line of your email.
Due to the volume of applications, only successful candidates will be contacted. If you don’t hear from us after 4 weeks you can consider your application has not been successful on this occasion.
Penhaligon’s is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
We only use agencies when we need a bit of extra help. So unless we contact you, we won’t accept agency applications.