Described as ‘a metropolitan bicycle ride with a little bit of style,’ the event will involve 500 stylish and dapper cyclists dressed head to toe in tweed, storming through central London on an array of bicycles.
As most of you know, we love the eccentric and unusual and subsequently, are delighted to be a sponsor of this year’s event. Not only will we be judging the Best Moustache and Grooming Awards during the tea break, but we’ll also be offering our fragrance profiling service to all of the dapper cyclists, ensuring they leave a trail of delicious smells as they embark on the second half of their travels. I have a sneaky suspicion Sartorial might be quite popular on a day like this one, don’t you?
Unfortunately all 500 tickets have already sold out, but we at Penhaligon’s have something up our sleeves…if you were one of hundreds who weren’t lucky enough to be allocated a ticket, then today may just be your very day. Discover how you can win a pair of tickets on our Facebook page here. The best of luck dear chums, toodle pip for now!