Quercus is the Official Scent of London Fashion Week
Posted on 13th September 2013 by Nick
As an Official Supplier, we were delighted to be invited to this morning's opening breakfast at Somerset House. Accompanied by our CEO Sarah Rotheram, Matt and I braved the typical British weather to find the scent of Quercus already filling the air in the Canon Cinema & Presentation Space.
As we left to head back to the office, excitement was palpable for Bora Aksu's opening show, and we saw this incredible dress made partly from Lego!
Jenico Preston, Head of Sponsorship at British Fashion Council says of our collaboration: ‘One of Britain’s most distinguished scent emporiums, Penhaligon’s really is a unique and exciting addition to this season’s roster. The synergy between this quintessentially English brand and London Fashion Week is perfect, combining a culturally rich history, luxury and innovation.’
We can't wait to see all the looks from the shows, especially our friends Meadham Kirchhoff. Will you be keeping up with all the London Fashion Week news? Are there any shows you are looking forward to?
Penhaligon’s is delighted to become the Official Scent of London Fashion Week. As an Official Supplier of the international high profile event for the first time, Somerset House and the surrounding show tents are scented with the invigorating scent of Quercus.