Penhaligon’s is delighted to become the Official Skincare Sponsor of London Collections: Men 2015. We've worked exclusively with the British Fashion Council for the last year, scenting both London Fashion Week and London Collections. The collaboration further cements our expansion into the world of skincare after the launch of our first ever comprehensive grooming range, Bayolea this year. The exhilarating fragrance was the official scent of London Collections in June.
Jenico Preston, Head of Sponsorship, British Fashion Council commented: “Penhaligon’s is the perfect partner for London Collections: Men – it has a rich heritage, is admired by a global audience and it interprets tradition in its own unique way. Once more we look forward to kick starting the global menswear calendar with Penhaligon’s!“
This January, London Collections: Men 2015 will be scented with the modern and intensely atmospheric fragrance of Vaara. Vaara is inspired by the Royal House of Marwar-Jodphur in Rajasthan and was originally a private commission for His Highness Maharaja Gaj Singh II. The scent offers a unique glimpse into the aromatic and majestic world of India.