Flattered to be shortlisted in the first instance, you can see we were overjoyed at winning Best Niche Fragrance (and we had some stiff competition from La Collection Privée by Christian Dior, Ninfeo Mio by Annick Goutal and Baume Tolu by Esteban)!
Created by perfumer Bertrand Duchaufour in 2010, Sartorial was the vision of Head of Marketing, Emily Maben. Bertrand and Emily spent an afternoon smelling just about every single thing at the bespoke tailors, Norton & Sons on Savile Row. They sniffed cupboards, sewing machines, tailors chalk, bundles of cloth and leather scraps. They even steamed lots of different fabrics to release their scents and generally took time absorbing the atmosphere around them.
Bertrand had total creative freedom in terms of budget, ingredients and even which fragrance family this new creation should belong too. Watch our stop-motion animation which explores the wonderful story behind the creation of Sartorial.
We’re delighted with the success of Sartorial and we’d love to hear what you think of this fragrance. Post your thoughts below and let us know!