‘THE CUT noun. a fashionable fougère, prone to swagger’

A Perfectly Fitted Fragrance
The Cut is a bold reinterpretation of the classic fougère - sharp, modern, and meticulously crafted. A tribute to the innovation, flair, and precision of London’s most iconic tailoring street: Savile Row.

The Making of The Cut
A new fashionable fougère tailored to precision. First, a stitch of mint is threaded to fir balsam, expertly sewn with cypress and cedar. Clary sage swaggers down Savile Row to a round of lavender applause.
‘Cutting-edge confidence with every spritz.’
Small Bottle.
Big Entrance.
You’ll be pleased to know – swagger travels well. Our new fougère, bold and impeccably tailored, is now available in a perfectly portable 30ml. Same swagger. Smaller bottle.

Sartorial
We stepped into Savile Row in 2010 with the creation of Sartorial - and never quite left. Inspired by the workshops the fragrance blends steam, beeswax, leather and lavender into a refined fougère, softened with tonka bean and oakmoss.
The packaging may be new, but the fragrance remains exactly as you remember it.

Try It On For Size
Not sure if The Cut suits you? That’s what samples are for. This eau de parfum is tailored to make an entrance. Try it on, test the swagger, and see how it wears on you.
Two Scents.
Infinite Style.
Not one, but two tailored icons, now available as a 10ml duo. Meet your fragrance wardrobe foundation - The Cut and Sartorial. Two scents, both inspired by the legacy and precision of Savile Row. One for bold beginnings, the other for polished finishes.

Fragrance, the British Way
Explore fragrances inspired by British craftsmanship, character, and style.
















