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Day three of London Fashion Week and guest blogger Abi continues to describe which fragrance embodies the PR girl – the floral and fruity Artemisia.
A little bit about you & what you do? I essentially help develop and promote a brands image. I keep things cool & creative at all times and mostly just work – a lot.
What excites you the most about being working in PR? I suppose it’s the tangible things…the new collection one of our clients produce for example. Seeing it all come together & knowing the journey they’ve been through, makes working with them so worth it.
What can’t you leave the house without? My blackberry, obviously.
What sort of things do you do in your spare time? My job doesn’t really leave me with any ‘spare time’, but when I’m not in the office/showroom you can find me in Sketch.
Favourite shop? Outnet.com, online counts right?
Currently listening to.. Off to the races by Lana Del Rey
What’s fashion week like for you? It’s probably one of the busiest times of the year, crazy hours, a lot of phone calls and organization is integral. The list really does go on and it’s one of those things that when I look back over, I think that was stressful! But on the other hand it’s also some of the best days of my life..
So why am I Artemisia? It’s all about leaving an impression. Artemisia does just that with a combination of caramel, and powdery violet elements. There’s a haunting subtlety that encapsulates all that I do, working in PR. Of course it has warm spices and lily petals, which is super reflective of me because, it’s all about being friendly, approachable but strong.
Please come back and discover which other fragrance profiles Abi has in store for us tomorrow!