Penhaligon’s launched a pop up barbershop exclusively for Movember. Throughout the month of November, Mo Bro’s could receive a complimentary trim in our Covent Garden boutique to maintain their unruly mo’s. It is safe to say that the barbershop was a huge success with back-to-back bookings. Our lovely barbers Lee and Robert were regularly praised for their skilled handiwork and it wouldn’t have been the same without them.
Movember fever hit all of our boutiques this year too; not only were 20% of all sales from our shaving products donated to the charity but Movember windows were installed in all of our stores.
Penhaligon’s HQ were keen to get involved too with some willing volunteers growing Mo’s to help raise funds for the charity. Collectively they raised an astonishing £2373 and we think they deserve a huge round of applause!
We also held our Moustache Awards again this year on facebook in recognition of Mo Bro’s across the nation. We received some fantastic entries and are delighted to reveal that Eion Daly, the ‘Mo Hawk’ won first prize for his extreme mo and hair combination! If you would like to see our other entries then you can check them out on our Facebook page.
Emily and I were asked to be official judges at the London Movember Gala Partyon the 28th November; we were allocated the challenging category of the ‘Lame Mo’ and had just over two hours had to find 10 contenders for the award. This lovely gentleman from the ‘Stone Mo’ses’ won the acclaimed title. We think he deserved it – you’ve got to give him a ten out of ten for trying!
So as you can probably tell, it’s been a whirlwind of a month at Penhaligon’s. 2012 looks set to be even better with some exciting plans in the pipeline. You heard it here first – we are creating a Miraculous Moustache Wax especially for Movember!