This January we'll be scenting London Collections: Men with our timeless classic, bestselling scent for Gents.
We're delighted to reveal that Blenheim Bouquet has become the Official Scent of London Collections: Men 2014. This is not the first time we've worked exclusively with the British Fashion Council. Back in September we scented Somerset House, the home of London Fashion Week, with the invigorating scent of Quercus.
Matthew Huband, Head of Global Marketing at Penhaligon’s says of the collaboration "Blenheim Bouquet is both classic and modern, a fragrance which has retained its relevance throughout its 111 year history. Discreet, masculine and fresh, Blenheim is the perfect fragrant accompaniment to London Collections and we're thrilled to be taking part once again."
London Collections: Men 2014 runs from Monday the 6th to Wednesday the 8th of January. We're already very excited for the shows here at Penhaligon's HQ. You can follow all the action on Twitter and Instagram with the #LCM hashtag!
Will you be following the shows? Which show are you most looking forward to?