We scented Meadham Kirchhoff's AW14 show at Tate Modern's Turbine Hall this London Fashion Week, with a set inspired by the packaging of Tralala.
On the last day of London Fashion Week, Penhaligon’s and Meadham Kirchhoff unveiled Tralala to scent their A/W 2014 collection ‘A Cosmology of Women, Chapter 6, Tralala’ at London Fashion Week.
Penhaligon’s have scented Meadham Kirchhoff’s show for the past nine seasons. The designers themselves have chosen a diverse selection of scents to represent their intricate collections, including Hammam Bouquet, Bluebell, Castile, English Fern and Cornubia.
Meadham Kirchhoff are renowned for their opulent and theatrical sets and their A/W 2014 collection was no different. A Tralala inspired set was created by renowned artist Philip Wiegard. Philip deconstructed elements from the exquisite packaging of Tralala to create the perfect setting for the show. Elements of the set will be used in our store windows when the fragrance launches in May.