Iris Prima's Blippable Box

  • Posted on 9th October 2013 by Nick
  • Iris Prima has the worlds first blippable perfume box, and the first fragrance launched through Blippar's augmented reality application!

  • Here at Penhaligon's HQ we are excited to be working with Blippar™ for the launch of our latest new fragrance Iris Prima.

    Blippar allows you to bring products to life on your smartphone with a magical and interactive experience.

    "Despite being a fragrance house built on the foundation of a proud British heritage, at Penhaligon's we're always alive to innovative ways of telling the stories of our scents and to engage and delight our customers. The appeal of working with Blippar™ was the opportunity to create a magic in keeping with the fragrance and in an unexpected way." -- Matthew Huband, Head of Global Marketing at Penhaligon’s.



    Watch the video above on how to Blipp the Iris Prima box.


    Have you seen the Iris Prima Ballerina in store and have been enchanted by the spirit of the ballet? If you can't get to one of our stores, experience the spirit of the ballet by blipping the label on your screen!
    • Comments
    • Wow!
    • by joy vogel
    • WOW! I am so impressed with a tiny sampler from Lucky Scent...and the description from Adele...so sophisticated exquisite presentation!!!
    • Edinburgh Boutique
    • by anonymous
    • I stept into Penhaligon's (Edinburgh) for the very first time, it was quite magical- almost like a step back in time. The sales expect Alex introduced me to a few scents, I instantly fell in love with 'Iris Prima'. This is a very pretty delicate fragrance, modern yet old fashioned at the same time. With a wonderful twist of rich leather, powdery iris and the warming vanilla makes this fragrance a true piece of art. I love the inspiration of the Ballet, close your eyes and I feel you have the best seats possible at the most exquisite performance. I enjoyed the whole experience of this boutique when I purchased my fragrance, and a huge thankyou to Alex for the experience in store.
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