In June we held an event in Paris to unveil the beautiful Iris Prima to the French press. For the launch we curated an exhibition in a gallery in Le Marais to enable guests to explore our collection of photography, costumes, props and film.
The exhibition gave guests an unique insight into the creation of Iris Prima.
Framed photos were hung on the walls, showcasing behind the scene images from English National Ballet headquarters and studios in London. These images illustrated a journey though the creation process of the scent and the key elements which inspired the notes within the fragrance. Stunning costumes and props were on display, on loan from English National Ballet as well.
Master perfumer Alberto Morillas and our Head of Fragrance Development Nathalie Vinciguerra attended the event, enabling guests to discover more about the creation of the fragrance.
There was a fantastic turnout throughout the afternoon with publications such as Madame Figaro, Officiel, Marie and Cosmo. A huge congratulations to the fantastic team in France who pulled off such a terrific event!
Read about our UK Press Event here.