Here at Penhaligon's HQ we are excited to be working with Blippar™ for the launch of our latest new fragrance Iris Prima.
Blippar allows you to bring products to life on your smartphone with a magical and interactive experience.
"Despite being a fragrance house built on the foundation of a proud British heritage, at Penhaligon's we're always alive to innovative ways of telling the stories of our scents and to engage and delight our customers. The appeal of working with Blippar™ was the opportunity to create a magic in keeping with the fragrance and in an unexpected way." -- Matthew Huband, Head of Global Marketing at Penhaligon’s.
Watch the video above on how to Blipp the Iris Prima box.
Have you seen the Iris Prima Ballerina in store and have been enchanted by the spirit of the ballet? If you can't get to one of our stores, experience the spirit of the ballet by blipping the label on your screen!