After months of planning and preparation last Thursday saw us host the official press launch of our new gin-inspired fragrance Juniper Sling. Created by master perfumer Olivier Crisp (who joined us for the evening), the scent was inspired by London Dry Gin and the gin-drinking Bright Young Things of the 1920s. With this in mind, we set out to create an event with a bit of a difference; a scented supper in a secret speakeasy!
The unlikely venue for our event was the top floor of an NCP car park in Fitzrovia, with guests ascending to the space via a giant car lift before stepping out onto our black carpet.With giant mirrored starbursts, deco palm trees, amazing mirrored bar, jazz pianist and tables set for dinner, we transformed the venue into an illegal drinking den circa 1920, complete with classic gin cocktails created by the bartenders Jarrod and Richard with gorgeous Bloom gin. It was brilliant to see so many surprised faces as those lift doors opened!
We worked with pop-up restaurant experts The Clove Club (led by the dapper Dan Willis and Johnny Smith) to create a Juniper Sling scented supper for our guests to feast on. The menu, created by Chefs Jon Rotheram, Robin Holmgren, Dave and Shaun, was inspired by the notes within the fragrance. Kicking off with juniper smoked sea trout (spritzed at the table with an edible Juniper essence!), we then moved onto peppered lamb rump with roasted courgettes (roasted on a BBQ on the roof of the car park!) and finished with the utterly divine black cherry and brown sugar ice cream (which I could happily eat every day for the rest of my life if I had the opportunity).
We were delighted to welcome guests from Psychologies, Vogue, GQ, Shortlist, Net-A Porter, WGSN and The Arbuturian, as well as some of our favourite bloggers including Grant Osbourne (Basenotes), Kim Deadman (Rose by the Thames), Get Lippie, Amy and Kirsty from Tatty Devine, Mademoiselle Robot and Monsieur Robot to name but a few! We do hope everyone enjoyed their time in our secret speakeasy.
After such a brilliant evening our thoughts have turned to what to do next…I’ve always wanted to host an event in a disused tube station. Watch this space!